ABOUT THE PUBLICATION
Packaging decisions, made clearer.
Useful guides for small brands making their next packaging decision. Choose a format, build a convincing mockup, and turn a direction into a brief.
Useful work, clearly explained.
Pack / Practice publishes practical guides to packaging design: choosing formats, working with dielines, reviewing artwork and preparing a clearer handoff. Each guide is written around a decision you can use on a real project.
Why CraftyWand appears here
CraftyWand is the free packaging tool featured throughout these guides. Its browser-based workflow combines dielines, artwork, 3D previews, project saving and exports. The articles show where those tools fit into the work.
How to use these guides
Try the advice on your actual structure and artwork. Confirm material, print and construction requirements with your supplier. Concept imagery illustrates a visual direction; it is not a claim that a pictured product has been manufactured or sold.
Corrections and suggestions
Have a useful packaging question or a correction? Contact the team with the page address and the detail you would like us to check.
Explore the guides ↗